Management

Joan Crooker 
Vice President, Operations
jcrooker@sagealliances.com

As a member of the management team, she primarily oversees the company’s implementation experts, partners, and vendors ensuring a high level of customer support. 

Prior to joining Sage Alliances, she served as VP of Client Services at e-Dialog, a full-service, outsourced provider of precision e-mail marketing services. She directed all technical operations and account services with responsibility for the email marketing strategy for clients including Staples, NFL, Schwab, DoubleDay Interactive, and Harvard Business School Publishing.

At Prevision Marketing, a direct marketing agency, she served as General Manager of Technology Solutions managing the Internet Marketing Services, Database, and Analytic organizations. 

As Business Development Manager at Order Trust, a provider of secure networks for e-commerce, she established e-commerce partnerships with major Internet players including Microsoft, Intel, Broadvision, Intershop and Fry Multi-Media. She also served as a consultant on major e-commerce initiatives for Lycos and Philips, and has been a frequent speaker at e-commerce conferences and seminars.

At Harte-Hanks, an international direct Database Marketing company, she served as the VP of Market Development. She started the Trillium Software Division and successfully increased revenues and profitability for the Financial Services Business Group. 

At Prime Computer Ms. Crooker was named ‘employee of the year’ while serving as the Manager of Worldwide UNIX and Open Systems Product Marketing.

She began her career at BBN Communications/GTE Internetworking in market development.

Joan holds an M.B.A. from Boston College, an M.S. from Simmons College, and a B.A. from Wheaton College.